What is email verification?
Checking that an address exists and can receive mail, before you send anything to it.
Verification runs a series of checks that get progressively more expensive: whether the address is shaped correctly, whether the domain exists and publishes a mail server, and whether that server accepts mail for the specific mailbox.
The last check is the one that matters and the one that fails most often, because many mail servers deliberately decline to answer. A server configured to accept everything addressed to the domain will say yes to any mailbox, real or not, which is the single largest source of false confidence in this industry.
So a verification result is not a yes or no. It is a yes, a no, or an honest admission that the server will not say, and a tool that collapses the third case into the first is selling you a bounce rate you have not measured yet.
Read next
- A deliverable verdict is worth acting on; an accept-all verdict is worth knowing about but not trusting.
- Verifying a list twice weeks apart gives different answers, because people leave jobs.
- A tool that reports no accept-all results at all is either guessing or rounding them to deliverable.
Related
Try it on your own ICP
Describe who you want and see how many match, before creating an account.
Try it on your own ICP